The ALS Ice Bucket challenge has taken the social media world by storm with everyone's Facebook feed becoming inundated with videos of celebrities & friends throwing buckets of ice cold water over their heads.
Having been nominated by a member of the J&K Coaches staff for all of our drivers & office team to take on the challenge, we decided to take part and most importantly make our donations to the Motor Neurone Disease Association.
Why is the Ice Bucket Challenge is so important we hear you ask?
Motor Neurone Disease (MND) is a progressive disease that attacks the motor neurones, or nerves, in the brain and spinal cord. There is no cure but the MND Assocation funds and promotes research that leads to new understanding and treatments, and brings us closer to a cure for MND. We also provide services to support people living with, or affected by, MND. The MND Association is the only national charity in England, Wales and Northern Ireland focused on MND care, research and campaigning.
Take the Ice Bucket Challenge and make your donation by:
texting ICED55 £5 (or other amount) to 70070 (only available in the UK)
Check out our video below to see our staff brave the ice cold water!